The old building's site is located approximately in the northbound lane of the bypass near the WIS 93 northbound bridge. Since the new US 53 Bypass was set to be constructed on the site of WQOW's building, the station moved in January 2001, six months before it was acquired by Quincy Media (then known as Quincy Newspapers). A group of creditors seized Tak's assets in 1994, and the company's Wisconsin stations were purchased by Shockley Communications in 1995 as part of Tak's liquidation. In 1985, WQOW was acquired by Tak Communications, which would file for Chapter 11 bankruptcy six years later. However, since 1982, it has evolved into a more localized station. Originally, WQOW was a straight simulcast of WXOW, except for identifications and commercials. Its original studios were on Business US 53 (Hastings Way) east of the London Square Mall and then-current interchange with WIS 93 on the southeast side of Eau Claire. As a result, viewers in Eau Claire and the Chippewa Valley could only watch the station on cable. Unlike the area's other stations, WXOW's transmitter is located alongside its studios in La Crescent, Minnesota. For its first decade on-the-air, WXOW had been hampered by an inadequate signal in the northern half of the combined market, and cable viewers watched ABC from the Minneapolis–Saint Paul market (by sign-on, this was KSTP-TV). WQOW signed-on for the first time on Septemthe station was originally owned by Liberty Television, which had acquired WXOW two years earlier. DirecTV and Dish Network offer both WXOW and WQOW as of September 2010. Although WQOW maintains its own facilities, master control and some internal operations are based at the WXOW studios on County Highway 25 in La Crescent, Minnesota. The two stations are counted as a single unit for ratings purposes. WQOW serves the northern half of the La Crosse–Eau Claire market while WXOW serves the southern portion. As such, it simulcasts all network and syndicated programming as provided through its parent but airs separate commercial inserts, legal identifications, local newscasts and Sunday morning religious programs, and has its own website. ![]() Owned by Allen Media Broadcasting, the station has studios on Friedeck Road in Eau Claire, and its transmitter is located in Altoona, Wisconsin.Īlthough identifying as a separate station in its own right, WQOW is considered a semi-satellite of WXOW (channel 19) in La Crosse. ![]() WQOW (channel 18) is a television station in Eau Claire, Wisconsin, United States, serving the Chippewa Valley as an affiliate of ABC.
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